The Kyoorius Young Blood Awards recognises the vanguard of creatives aged 28 years and under.

#KYB aims to identify, showcase and nurture tomorrow’s creative superstars by offering them a chance to work on industry standard briefs set by global brands and agencies.

Judged by global and Indian industry experts, the winners will win the highly coveted Red Elephant, an award that is established as a symbol of excellence for young professionals.

Deadline: 14 August 2025

Real Brands

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Real Briefs

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Real Brands 💰 Real Briefs 📝

Bingo!, the packaged snacks brand from ITC Foods, needs your help to design packaging for upcoming Gift Packs! The aim is to attempt a modern, premium take on gifting through a packaging format that stays true to the brand’s flamboyant nature.
The products will be a mix of the existing Bingo! range, as well as coated nuts and exotic mixtures that cater to evolved taste buds.

PACKAGING DESIGN BRIEF

Download Brief Package: Bingo!

BRANDING + EXPERIENTIAL DESIGN

2025 is about collaboration and partnerships. Whether it’s brands teaming up with artists, creators, or other businesses, partnerships are where relevance is built. For Ather to break through and truly embed itself in youth culture, it needs to be part of such a movement.
Ather needs your help to develop a communication strategy and design intervention that inserts the brand into Indian pop culture through an unexpected yet relevant partnership or cultural moment.

Download Brief Package: Ather (STS)

Ather needs your help to to galvanise the ‘Bike Of Scooters’ tag and turn it into an aspirational movement that makes Ather the first dream ride for India’s youth.

The challenge is to design a youth-led rider collective or club that transforms Ather riders into an aspirational tribe. A club that gives students belonging, status, and a lifestyle they want to show off, not just ride quietly.