The Red Elephant Winners Are Now Live!

Winner's Showcase

#KYB

The **Kyoorius Young Blood Awards** recognises the vanguard of creatives **aged 28 years and under**.
**#KYB** aims to identify, showcase and nurture tomorrow’s creative superstars by offering them a chance to work on industry standard briefs set by global brands and agencies.
Judged by global and Indian industry experts, the winners will win the highly coveted **Red Elephant**, an award that is established as a symbol of excellence for young professionals.

Real Brands.
Real Briefs.

A New OTT Experience

UI / UX DESIGN

Streaming is everywhere. From the smallest screens in our palms to the biggest screens in our homes. And soon, we’ll be consuming content in Virtual and Augmented Reality. So, if the content lands with a bang, shouldn’t the experience of accessing and interacting with it be a hit too?

This brief by ZEE5 asks you to reimagine the user experience for OTT on CTV and AR/VR devices to create an engaging and innovative experience for their users.

View The First List

Download Brief: ZEE5

Go The Extra Tile

MURAL DESIGN

Tiles are the pieces that complete the interior design puzzle. But without Roff, a leading brand in tile and stone adhesives, that puzzle can’t come together. So, can you help them create art that sticks?

This brief by Roff tasks you with creating a mural design using any tiles of your choosing. The colour, the style, the type are all yours to decide. The only caveat? You must use Roff products to create it. And honestly, why wouldn’t you? There’s nobody better in the business to help you make a wall your own.

View The First List

Download Brief: Roff

TEXTILE / FASHION DESIGN

The Desi Denim

Jeans are in the genes of India. While they originated in the Italian city of Genoa, the quintessential blue dye comes from Indian Indigo, from the plant Indigofera Tinctoria, which was first domesticated in India. A fusion that gave us an irreplaceable classic for our wardrobe.

Like our cultural tapestry, India’s journey in fashion is diverse, dynamic, and fuses heritage and modernity. At its heart however, it’s still about age-old craftsmanship. And that’s where the power of denim comes in.

This brief by Myntra tasks you with reimagining the conventional and timeless denim with an Indian twist. From textiles to embroideries, the canvas is yours to do with as you please. Make a fashion line or a curated collection or redefine the denim fabric itself.

View The First List

Download Brief: Myntra

Don’t Buy Sneakers.
Design Them.

CONCEPTUAL PRODUCT DESIGN

We would rather swim in a sea full of sharks with a swimsuit made out of meat than mistakenly step on someone’s shiny, new sneakers. Because in today’s world, kicks are king. Sneaker culture has carved its own spot in the world of accessories. It has become a wearable art form that reflects the freedom of self-expression for an individual. In fact, you might be one of them. And this is your chance to pave the future of this sub-culture in India.

This brief by Urban Monkey challenges you to conceptualise your own pair of sneakers.

The style should reflect the philosophy of “From India, for the world” and uphold the characteristics of being genderless, contextually represent the culture of India, and possess an element of customisability or modularity. Time to put your best foot forward!

View The First List

Download Brief: Urban Monkey

Meet The Jury

Anant Ahuja is a multi-faceted professional who has made a mark in various creative and entrepreneurial domains. As a Cultural Producer he has contributed to the independent art scene through the organization of India’s first Anti Art-Fair, The Irregulars Art Fair, and other cultural experiences. For his work in the field of cultural production, he was inducted into the Forbes Under 30, Asia, List in 2020.

Having led the brand thinking & design for 100+ businesses like Nykaa, The Whole Truth Foods, Godrej Interio and Ugaoo, Anushka enjoys working with purpose driven founder-led brands. She believes that brands create meaning and impact when they’re rooted in culture. Hence, TOD’s approach is embedded in research that seeks to understand the lives of people, nuances of their behaviour and the cultural shifts they inform.

Arnab has over 19 years of experience in communication design across SEA and India. He is skilled in brand identity development, communication design, graphic design, packaging, art direction, and strategic concept development. Noteworthy clients include TATA, Nestle, TCCC, Diageo, Pernod, HCL, Airtel, Axis Bank, Petronas, cure.fit, Giga Foods, and Netflix.

Huzefa has worked in Atlanta and Mumbai for 7 years before co-founding MuseLAB in 2012 with his best friend, Jasem Pirani. In the past 11 years, their non-conformist studio has dabbled in design of various scales and typologies to create everything from coasters and rugs to restaurants and farmhouses to resort master plans and public toilet prototypes.

Pritha Thadani is a co-founder and creative director at Please See Advertising. This creative agency has captured India’s collective imagination by building a brand for category-shaping start-ups, and leading legacy businesses. Please See has launched and proudly partnered with some of the country’s most loved and buzziest brands in the F&B, finance, tech, FMCG and digital categories.

Priyanka Shah is a multi-faceted creative working and rebelling between the realms of Art and Design. After having practised graphic design for 7 years, she switched to a more tactile medium, where she gets her hands dirty with materials, textures and forms to communicate stories through visual semiotics. Priyanka now runs Studio Lalala, where they craft visual narratives for brands.

Zeenat Kulavoor is a multidisciplinary artist based in Mumbai, India. She wears many hats, a Typographer, Graphic Designer, Book designer and a print maker, she loves working with everything that’s tactile. She runs a boutique design studio called Bombay Duck Designs. Her personal body of work specialises in working with Multilingual Indian scripts. Urdu type, lettering & calligraphy fascinates her the most.